Twist And Shout

Variation 2.1.4 is the fourth variation of Twist and Shout, and was released only in MONO. This variation is recognized by its jacket’s new straight inner seams construction. This is due to a new jacket frame provided by Modern Album.

Availability

This variation was available between circa April 1964 and June 1966 (for approximately 2 years) when the label legal text changed - (see entry 2.2.1). This is possibly the most common variation of Twist and Shout on the rainbow label.

General Information

This pressing was only available in Mono, and remained as such even when Mono was phased out in 1968. In fact, no stereo release of the LP was prepared in Canada until 1976.

Pressing Information

Capitol of Canada once again subcontracted the RCA pressing plant in Smith Falls (Ontario) to manufacture the records. New sets of stampers were used as needed when pressing plates were worn out. Copies up to XEX-455-4 have been documented.

These copies are the last to feature the "no brackets" rainbow label (see perimeter print at the bottom of the label: "Manufactured in Canada by Capitol Records of Canada" with no brackets around the word CANADA).

Cover

The jacket for this pressing used the new STRAIGHT cut inner seam type of construction. From early April 1964 on, this construction type saw very few changes, mostly only in the size of the seam (the inside fold of the cardboard jacket), varying somewhere between 10 mm and 4 mm until the mid 70s. The new frame introduced by Modern Album, now featured a straight cut inner seam (with no indentation in the center).

Covers up until the mid 70s used a “front slick” construction (a larger back slick, usually printed in black and white, that wrapped around the front of the cardboard cover, onto which a smaller color front slick was glued, creating a white frame effect all around the front image).

Both front and rear slicks were printed by Parr’s Litho in Toronto and sent to Modern Album for assembly.

Packaging

This variation from early 1964 was also shipped in loose poly bag wrap, with or without a red and white Capitol / Pathe paper LP inner sleeve (apparently designed by Paul White).

Sales

It is estimated that around 13 000 copies of this configuration (2.1.4) were sold before June of 1966. According to Piers Hemmingsen, 9939 copies were sold in 1965, and approximately 3000 copies in the first half of 1966 (source: P. Hemmingsen, The Beatles’ Canadian Discography part. 3)